“It is by logic that we prove, but by intuition that we discover. To know how to criticize is good, to know how to create is better.” Mathematician Henri Poincaré.
History has repeatedly shown that emerging micro trends barely visible today might become critically important to tomorrow’s worldview and great innovations. It is in this context, idstats uses multiple data sources, semiotics and artificial intelligence to identify key human global trends and then to leverage anthropological and sociological frameworks to identify drivers of causation and map ‘the so what’. To process the data we not only use established frameworks from anthropology, psychology and sociology but also high end analytics& modelling; and AI & Machine learning for text, audio and video analytics.
The better we are able to see the developing trends, the better our vision, scenarios and future perspectives will become. This is the base of all our futurism. Hence, we help you spot both hard and soft trends using a mix of social media analytics and semiotics.
Hard Trends: The trends that are certain to happen. Using hard trends we can predict the future, but only limited to that which we are certain about
Soft Trends: The future trends that are possibilities or challenges. Using soft trends we can see new markets, new needs, new customers and new ways of creating value.