Linking Brand Essence And Growth
The key to a successful repositioning program is clear thinking about the nature of your brand essence. Many companies skip the brand introspection, purpose, values and philosophy step. Instead they go straight to product line planning and marketing tactics.
The reality is if you haven’t thought deeply about your brand purpose and values and how these might be used to forge stronger bonds with consumers then your still doing planning but it is not really strategic planning in a brand sense.
How can Social Media Analytics be a Powerful Tool for Market Research?
From big organisations to the startups, social media is a great platform to understand consumer choices, sentiments and intentions in real-time. It allows you to know the customer base on a more personal and emotional level. This way, it helps them to improve or redirect their marketing efforts.
An Insight to Data Mining
n today’s world of vigorous competition, it has been observed that the development of Information Technology and Automation in past few years has raised the capacity of companies to generate and collect a large amount of data. They have Database Management System (DBMS) to store a large amount of organizational data. But storing a large amount of data is not enough for company’s success, extracting value from that database is equally important. Deriving real value from previously stored data is crucial for company’s growth and this can be achieved with data mining. Data mining in DBMS (Database Management System) is used as a support system to facilitate effective functioning of the organization.
Brand Essence – 9 ways to have a strong brand essence
Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with the trademark, logo or the name of the company. It is actually a collection of thoughts and feelings about the experiences when getting in touch with the product or service.
Five Trends Shaping The Future Of Customer Experience In 2020
For the last five years I’ve written predictions for the future of customer experience. There is no doubt in my mind that the discipline of customer experience has exploded since 2014 when I started this column for Forbes. It’s amazing to see the evolution of trends and technology from my predictions. In 2015 I wrote about the multi-channel customer. In 2016, I predicted the growth of the Internet of Things and video for customer service. 2017 was all about data and machine learning, 2018 showcased personalization and the CEO owning customer experience and last year I predicted the growth of digital transformation. Clearly, things are always changing and evolving, and it’s up to us to keep up.....