Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
India Office: 880,
Adarsh Nagar,
Jogesheri West,
Mumbai,
400053
Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
India Office: 880,
Adarsh Nagar,
Jogesheri West,
Mumbai,
400053

Consumer Segmentation & Need Mapping

Challenge: A leading service brand wanted to undertake a rebranding exercise. To do this, the client wished to understand how the brand was perceived across different user groups based on their relationship with the brand.
What we did: idstats undertook a large-scale consumer research across several markets. Different consumer segments were defined based on their relationship with the brand. We used specialist tools to collect and analyse system 1 and system 2 data.
Results: The research provided a robust understanding of the consumer and supported the brand re-branding exercise.

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