We are a global insight, research and market research consultancy business. We specialize in understanding and influencing human behaviour. We are behavioural specialists.

Who we are

idstats was set up in the year 2014 as an insights consultancy by industry veterans from Nielsen, TNS, and Kantar with a focus on decoding explicit and implicit human behaviour by integrating new technologies. The vision was to help our clients make more astute business decisions.

We were amongst the pioneer agencies in Singapore to leverage biometric tools such as eye tracking as early as 2012 and since then, we have deepened our understanding of human behaviour through obtaining expertise in innovative research technologies such as semiotics and digital Ethnography, managing communities, design thinking inspired techniques, lego workshops.

Our Work