idstats, inspired by human behavior. Driven by research

Mapping human behaviors and experiences to drive design change and drive growth

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Our Mission

To fuel growth for our clients by unlocking human-centric insights to design sustainable change.
We operate at the intersection of human-centric insights, AI-enabled analytics and leveraging design thinking to facilitate sustainable change. For this, we use frameworks inspired by psychology, sociology to provoke inspiration and design change. To help us further add value we are currently in the process of launching IDEAL - our AI-enabled decision and behavior mapping platform.
The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform offers automated AI-enabled, curated solutions that provide richer insights to design change and fuel growth. The platform supports data-driven decision-making for the commercial and the social sector.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research

Our ApproachAs an agency we are committed to triangulation. We seek to provide solutions to enable the use of triangulated research methodologies to drive full funnel commercial decisions and sustainable outcomes. We remain over indexed on technology. IDEAL is our AI enabled decision and behavior mapping platform. And our latest offering in this space. We also remain committed to helping design, implement and measure impact of sustainability initiatives through the Red Thread initiative.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research

Ideal:AI Enabled Decision and Behavior Mapping Platform

IDEAL is our AI enabled decision and behavior mapping platform.
The platform is anchored on established frameworks from anthropology, psychology, neuroscience and sociology. It uses AI, deep learning and analytics to process structured, unstructured and biometrics data

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