Introducing Ideal Insights Lab

Intelligent Decision Platform

AI Enabled Automated Insights

Coming soon

Intelligent Decision Platform

Our Mission

To fuel growth for our clients by unlocking tech-enabled human-centric insights to design sustainable change.
We operate at the intersection of human-centric insights, AI-enabled analytics and leveraging design thinking to facilitate sustainable change. For this, we use frameworks inspired by psychology, sociology to provoke inspiration and design change. To help us further add value we are currently in the process of launching IDEAL - our AI-enabled decision and behavior mapping platform.
The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform offers automated AI-enabled, curated solutions that provide richer insights to design change and fuel growth. The platform supports data-driven decision-making for the commercial and the social sector.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research

We seek to provide solutions to enable the use of triangulated research methodologies to drive full funnel commercial decisions and sustainable outcomes. We remain over indexed on technology. IDEAL is our AI enabled decision and behavior mapping platform. And our latest offering in this space. We also remain committed to helping design, implement and measure impact of sustainability initiatives through the Red Thread initiative.

humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience res

Ideal Insights Lab:The Intelligent Decision-Enabling Insights Platform

De-risk your decisions. Design change to optimize your consumer experiences. Fuel sustainable growth by leveraging the power of AI and automation of primary and secondary data from multiple sources.

The IDeal Insights Lab is an augmented intelligence decision and experience mapping insight platform. The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale using explicit and implicit data. The platform offers AI-enabled, automated solutions to support full-funnel insights for the commercial and the social sector.