What We Do:

Intelligent Insights, Simplified. 

We operate at the intersection of human-centric insights, AI-enabled analytics, and leverage design thinking to facilitate sustainability. For this, we use frameworks inspired by psychology, and sociology to provoke inspiration and design change. To help you win with your stakeholders and maximize the marketing return on Investment we have launched Ideal Insights Platform - our AI-enabled decision and behavior mapping platform.
The Ideal platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform supports data-driven decision-making for the commercial and social sectors and is capable of curating multi-source data. Transcend research methodologies and data formats. Answer the 'what', 'why', & 'what next'. humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research

Our Areas of Expertise