Introducing Ideal Insights Lab

Intelligent Decision Platform

AI Enabled Automated Insights

Coming soon

Intelligent Decision Platform

The IDeal Insights Lab is an augmented intelligence decision and experience mapping insight platform.

The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale using explicit and implicit data.

Our Mission

To fuel growth for our clients by unlocking tech-enabled human-centric insights to design sustainable change.

We operate at the intersection of human-centric insights, AI-enabled analytics and leveraging design thinking to facilitate sustainable change. For this, we use frameworks inspired by psychology, sociology to provoke inspiration and design change. To help us further add value we are currently in the process of launching IDEAL - our AI-enabled decision and behavior mapping platform.
The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform offers automated AI-enabled, curated solutions that provide richer insights to design change and fuel growth. The platform supports data-driven decision-making for the commercial and the social sector.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research

Explicit Research ( Qualitative or Quantitative)

Implicit Research (Qualitative or Quantitative)

Analytics (Descriptive and Predictive)

Explicit & Implicit research techniques and Analytics

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.
We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.

"We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“
– Tote Board Enabling Lives Initiative Grant Programme Office, SG Enable

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.

We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.

"We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“
Patrick Pool, CEO at BigBiz CO.

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.

We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.

"We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“
Anthony Brown, Project Manager at StarBiz Co.

idstats is soon to introduce:ideal insights labs

De-risk your decisions. Design change to optimize your consumer experiences. Fuel sustainable growth by leveraging the power of AI and automation of primary and secondary data from multiple sources.
The IDeal Insights Lab is an augmented intelligence decision and experience mapping insight platform. The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale using explicit and implicit data. The platform offers AI-enabled, automated solutions to support full-funnel insights for the commercial and the social sector.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research, AI, augmented intelligence, sustainability, CSR

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