Our ApproachAs an agency we are committed to triangulation. We seek to provide solutions to enable the use of triangulated research methodologies to drive full funnel commercial decisions and sustainable outcomes. We remain over indexed on technology. IDEAL is our AI enabled decision and behavior mapping platform. And our latest offering in this space. We also remain committed to helping design, implement and measure impact of sustainability initiatives through the Red Thread initiative.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research
Ideal:AI Enabled Decision and Behavior Mapping Platform
IDEAL is our AI enabled decision and behavior mapping platform.
The platform is anchored on established frameworks from anthropology, psychology, neuroscience and sociology. It uses AI, deep learning and analytics to process structured, unstructured and biometrics data