Introducing Ideal Insights Lab

The first of its kind Insights on the Go Solution that helps transcend methodological and data silos.

Ideal Insights Lab is an offering from Singapore based market research consultancy- idstats research.

Our Mission

To fuel growth for our clients by unlocking tech-enabled human-centric insights to design sustainable change.

Idstats research , is a Singapore-based market research consultancy.
We operate at the intersection of human-centric insights, AI-enabled analytics and leveraging design thinking to facilitate sustainable change. For this, we use frameworks inspired by psychology, sociology to provoke inspiration and design change. To help us further add value we are currently in the process of launching IDEAL - our AI-enabled decision and behavior mapping platform.
The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform offers automated AI-enabled, curated solutions that provide richer insights to design change and fuel growth. The platform supports data-driven decision-making for the commercial and the social sector.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research

Explicit Research ( Qualitative or Quantitative)

Implicit Research (Qualitative or Quantitative)

Analytics (Descriptive and Predictive)

Explicit & Implicit research techniques and Analytics

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.
We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.

"We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“
– Tote Board Enabling Lives Initiative Grant Programme Office, SG Enable

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.

We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.

"We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“
Patrick Pool, CEO at BigBiz CO.

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.

We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.

"We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“
Anthony Brown, Project Manager at StarBiz Co.

Introducing IDEAL INSIGHTS.AI from Singapore-based idstats research consultancy!

Launching on May 10: An offering from

What happens when a five-decade strong experience comes into play at one point? Well, wonders happen then because these five decades define how the world’s trajectory has changed from being absolutely offline and word of mouth based to a point where every individual is different and opinions are diverse.
This collective experience is what made Ideal Insights possible as well. Led by a team of industry veterans who have worked extensively in market research, analytics, and technology, we at Ideal Insights are happy to call ourselves a platform that makes the most of HQ and TQ.To know us better, visit https://idealinsights.ai/ !!