INTELLIGENT INSIGHTS, SIMPLIFIEDMapping human behaviors to drive growth and design change backed by tech and 50+ years of market research experience.
What We Do:
Intelligent Insights, Simplified.
We operate at the intersection of human-centric insights, AI-enabled analytics, and leverage design thinking to facilitate sustainability. For this, we use frameworks inspired by psychology, and sociology to provoke inspiration and design change. To help you win with your stakeholders and maximize the marketing return on Investment we have launched Ideal Insights Platform - our AI-enabled decision and behavior mapping platform. The Ideal platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform supports data-driven decision-making for the commercial and social sectors and is capable of curating multi-source data. Transcend research methodologies and data formats. Answer the 'what', 'why', & 'what next'. humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research
Brands partnered across industry verticals
Interviews conducted across the globe
8 in 10
Clients worked on repeat projects
Our Approach: Anchored in Triangulation, Automated By Artificial Intelligence
We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior-mapping platform.
We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.