Head Office Singapore: 31 Rochester Drive, Level 24,Singapore,138637gro.statsdi%40olleh
Head Office Singapore: 31 Rochester Drive, Level 24,Singapore,138637gro.statsdi%40olleh

Introducing Ideal Insights Lab

The first of its kind Insights on the Go Solution that helps transcend methodological and data silos.

Ideal Insights Lab is an offering from Singapore based market research consultancy- idstats research.

Our Mission

To fuel growth for our clients by unlocking tech-enabled human-centric insights to design sustainable change. 

Idstats research , is a Singapore-based market research consultancy.
We operate at the intersection of human-centric insights, AI-enabled analytics and leveraging design thinking to facilitate sustainable change. For this, we use frameworks inspired by psychology, sociology to provoke inspiration and design change. To help us further add value we are currently in the process of launching IDEAL - our AI-enabled decision and behavior mapping platform.
The IDEAL platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform offers automated AI-enabled, curated solutions that provide richer insights to design change and fuel growth. The platform supports data-driven decision-making for the commercial and the social sector.humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research

Our Approach: Anchored in Triangulation or Mixed Methodologies

Explicit & Implicit research techniques and Analytics

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.
We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative.

  • "We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
    The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“

    Tote Board Enabling Lives Initiative Grant Programme Office, SG Enable

Heading photo

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.

We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative. 

  • "We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
    The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“

    Patrick Pool, CEO at BigBiz CO.

Heading photo

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior mapping platform. And our latest offering in this space.

We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative. 

  • "We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which supports initiatives that aim to improve the well-being of persons with disabilities and their caregivers.
    The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partner“

    Anthony Brown, Project Manager at StarBiz Co.

Introducing IDEAL INSIGHTS.AI from Singapore-based idstats research consultancy!

Launching on May 10: An offering from 

What happens when a five-decade strong experience comes into play at one point? Well, wonders happen then because these five decades define how the world’s trajectory has changed from being absolutely offline and word of mouth based to a point where every individual is different and opinions are diverse.
This collective experience is what made Ideal Insights possible as well. Led by a team of industry veterans who have worked extensively in market research, analytics, and technology, we at Ideal Insights are happy to call ourselves a platform that makes the most of HQ and TQ.To know us better, visit https://idealinsights.ai/ !!

Our Sample Work

Diversification Bias

Addressing the Diversification Bias

Inventory Optimisation

Inventory Optimization

Design thinking

Design Thinking Lego Sprints

Communication effectiveness

Communication Effectiveness

Pricing Strategy

Pricing Strategy

Consumer Segmentation And Need Mapping

Consumer Segmentation and Need Mapping

Who we are

idstats was set up in the year 2012 as an insights consultancy by industry veterans from Neilsen, TNS, and Kantar with a focus on decoding explicit and implicit human behaviour by integrating new MR technologies.
Idstats features amongst the global pioneers in the use of biometric tools such as eye tracking, facial coding in communication and usability research. We also feature amongst the earliest adopters of mobile ethnography (participant led research) and drove the adoption LEGO serious play (LSP frameworks) to understand consumer desires and motivations in research, in Singapore.
Currently we are exploring the use of AI and machine learning and digital insights to add value to our clients. Idstats was set up with the vision was to help our clients unlock growth and design strategies to fuel desired change in consumer behaviour change. Hence, we remain over indexed in technology.
We also offer specialist training in qualitative research, quantitative research, ethnography and analytics (Excel, SPSS and data visualization). Our trainers are associated with local institutes of higher learning in Singapore.
We are also passionate about creating social impact and give. Hence, we seek to add value and give back to the society through our RedThread@idstats initiative. Through this initiative we offer a range of solutions to NGO’s and Social enterprises in the areas of needs assessment, program design and impact evaluation, fund raising and volunteering and training.

Request for Quoteumancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research, AI, augmented intelligence, sustainability, CSR