idstats was set up in the year 2012 as an insights consultancy by industry veterans from Neilsen, TNS, and Kantar with a focus on decoding explicit and implicit human behaviour by integrating new MR technologies.
Idstats features amongst the global pioneers in the use of biometric tools such as eye tracking, facial coding in communication and usability research. We also feature amongst the earliest adopters of mobile ethnography (participant led research) and drove the adoption LEGO serious play (LSP frameworks) to understand consumer desires and motivations in research, in Singapore.
Currently we are exploring the use of AI and machine learning and digital insights to add value to our clients. Idstats was set up with the vision was to help our clients unlock growth and design strategies to fuel desired change in consumer behaviour change. Hence, we remain over indexed in technology.
We also offer specialist training in qualitative research, quantitative research, ethnography and analytics (Excel, SPSS and data visualization). Our trainers are associated with local institutes of higher learning in Singapore.
We are also passionate about creating social impact and give. Hence, we seek to add value and give back to the society through our Red Thread CSR (an @idstats & @Action Impact initiative). Through this initiative we offer a range of solutions to NGO’s and Social enterprises in the areas of needs assessment, program design and impact evaluation, fund raising and volunteering and training.
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At idstats we seek to empower our clients to craft winning strategy to fuel growth & design change based on an understanding of human behavior; one which embraces the irrational nuances of human behavior and which draws on insights from analytics, explicit and implicit data.
Idstats helps leaders thrive by providing research and advisory on how to leverage disruptive technologies and using established frameworks in anthropology and psychology . Our analysts take a holistic, yet pragmatic approach to understanding the intersection of technology and the human side of business.
To process the data we use established frameworks from anthropology, psychology and sociology. We also use high end analytics & modelling; and AI & Machine learning for text, audio and video analytics.
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Addressing the Diversification Bias

Communication Effectiveness

Inventory Optimization

Pricing Strategy

Design Thinking Lego Sprints

Consumer Segmentation and Need Mapping