We are a Singapore based market research consultancy.
We enable our clients to develop the most compelling propositions, products and campaigns.
We uncover winning insights for fuelling growth.
We specialize in offering our clients fully integrated thinking from deep ethnographic immersion to advanced analytics.
We are skilled at leveraging the latest techniques in Data Analytics to find the right answer to your pressing business questions.
Our Tools To Map Human Behaviour
What we do
We are a global insight, research and market research consultancy business. We specialize in understanding and influencing human behaviour. We are behavioural specialists.
Who we are
idstats was set up in the year 2014 as an insights consultancy by industry veterans from Nielsen, TNS, and Kantar with a focus on decoding explicit and implicit human behaviour by integrating new technologies. The vision was to help our clients make more astute business decisions.
We were amongst the pioneer agencies in Singapore to leverage biometric tools such as eye tracking as early as 2012 and since then, we have deepened our understanding of human behaviour through obtaining expertise in innovative research technologies such as semiotics and digital Ethnography, managing communities, design thinking inspired techniques, lego workshops.