Our story began in 2014, founded by veteran insight leaders from Nielsen, TNS, and Kantar. We launched with a singular focus: decoding human behavior through technology and analytics to drive smarter decisions. As we evolved, we recognized a critical market gap. The most resilient organizations don't just perform; they harmonize purpose with performance.
For over a decade across the APAC region, we have partnered with businesses navigating this shift. This journey solidified our core philosophy: Human Data Centricity. We believe that genuine resonance and meaningful sustainability must be rooted in deep human understanding—exploring the values, cultures, and emotions that motivate humanity.

Our Mission

To empower organizations with the integrated intelligence required to build resonant brands and validate sustainable impact with absolute clarity and credibility.

Our Vision

To be the premier APAC catalyst for businesses harmonizing purpose, performance, and positive impact—powered by the fusion of strategic human understanding and data intelligence