idstats was set up in the year 2014 as an insights consultancy by industry veterans from Neilsen, TNS, and Kantar with a focus on decoding explicit and implicit human behaviour by integrating new technologies. The vision was to help our clients make more astute business decisions.
We were among'st the pioneer agencies in Singapore to leverage biometric tools such as eye tracking as early as 2012 and since then, we have deepened our understanding of human behaviour through obtaining expertise in innovative research technologies such as semiotics and digital ethonography, managing communities, design thinking inspired techniques, lego workshops.

Our Musings

Closeup #FreeToLove Movement

Facial Coding (FACS)

Eye Tracking (TOBII)