idstats was set up in the year 2014 as an insights consultancy by industry veterans from Neilsen, TNS, and Kantar with a focus on decoding explicit and implicit human behaviour by integrating new technologies. The vision was to help our clients make more astute business decisions.
We were among'st the pioneer agencies in Singapore to leverage biometric tools such as eye tracking as early as 2012 and since then, we have deepened our understanding of human behaviour through obtaining expertise in innovative research technologies such as semiotics and digital ethonography, managing communities, design thinking inspired techniques, lego workshops.

Our Musings

Closeup #FreeToLove Movement

Facial Coding (FACS)

Eye Tracking (TOBII)

Idstats is a Singapore based market research and consulting specialists. We help our clients develop consumer centric propositions, products and campaigns. We help our clients win in the marketplace.

We specialize in offering our clients a fully integrated thinking from deep ethnographic immersions to advanced analytics.

For this Idstats uses the innovative consumer research approaches and techniques. We are adept at deploying traditional, digital and data mining-led approaches. To this end we map cultures, attitudes and motivations that drive behaviours towards different brands and use that understanding to define a winning strategy. We deliver creative, multimedia outputs to help our clients better understand the human stories behind the data.

We draw inspiration from the following, and use it as the mantra in every aspect of our work:

“If you define the problem correctly, you almost have the solution.” Steve Jobs

“If the challenge exists, so must the solution.” Rona Mlnarik

Our Musings

Why Are We Talking About New Paradigms in Market Research?

What is the difference between qualitative versus quantitative research?

Market research is critical for determining the best practices for engaging your target audience, understanding the ever-changing parameters of a dynamic market, and investing in the future with confidence.

We’re at the forefront of the fraternity with the latest research methods and technologies. We understand technology. And embrace it. Since our inception, we use it to unearth new insights into human behaviour and align business goals. Be it traditional market research, social media analytics or creating and engaging with communities or undertaking eye tracking, emotion mapping or digital ethnography, we have pioneered the convergence of technology and research in Singapore and Asia.

Our Musings

Trends in Market Research