About Us

Innovation is our blood.

Idstats is a Singapore based market research and consulting specialists. We help our clients develop consumer centric propositions, products and campaigns. We help our clients win in the marketplace. We specialize in offering our clients a fully integrated thinking from deep ethnographic immersions to advanced analytics.
● Insight Platform: We have recently launched ideal insights lab : Our proprietary research technology (Restech Platform). Idstats was set up with the vision to help our clients unlock growth and design strategies to fuel desired change in consumer behavior change. Hence, we remain over-indexed in technology.

● Training Services : We also offer specialist training in qualitative research, quantitative research, ethnography and analytics (Excel, SPSS and data visualization). Our trainers are ACLP certified, and are associated with local institutes of higher learning in Singapore.

● Social Sector Commitment: We are also passionate about creating social impact and give. Hence, we seek to add value and give back to society through our statsdi%40daerhTdeR initiative. Through this initiative we offer a range of insight & training solutions to NGO’s and Social enterprises in the areas of needs assessment, program design and impact evaluation, fundraising and volunteering, and training.

Our Story

idstats was set up in the year 2014 as an insights consultancy by industry veterans from Neilsen, TNS, and Kantar with a focus on decoding explicit and implicit human behaviour by integrating new technologies. The vision was to help our clients make more astute business decisions.
We were amongst the pioneer agencies in Singapore to leverage biometric tools such as eye tracking as early as 2012 and since then, we have deepened our understanding of human behaviour through obtaining expertise in innovative research technologies such as semiotics and digital ethonography, managing communities, design thinking inspired techniques, lego workshops.
We are adept at deploying traditional, digital and data mining-led approaches. To this end we map cultures, attitudes and motivations that drive behaviors towards different brands and use that understanding to define a winning strategy. We deliver creative, multimedia outputs to help our clients better understand the human stories behind the data.

Why Work With Us?

Market research is critical for determining the best practices for engaging your target audience, understanding the ever-changing parameters of a dynamic market, and investing in the future with confidence.
We’re at the forefront of the fraternity with the latest research methods and technologies. We understand technology. And embrace it. Since our inception, we use it to unearth new insights into human behaviour and align business goals. Be it traditional market research, social media analytics or creating and engaging with communities or undertaking eye tracking, emotion mapping or digital ethnography, we have pioneered the convergence of technology and research in Singapore and Asia.

Market Research

We raise the bar: We deliver inspiring insights, focusing on strategic decisions inspired by human behaviour and tailored to our clients’ unique needs. With clients ranging from multinational corporations to government statutory boards and SMEs in the insurance, FMCG, hospitality, travel and tourism, luxury, media and manufacturing sectors, we have the knowledge and capability to exceed our clients’ expectations – no matter how high they are. 
We are people focused: Our frameworks acknowledge and embrace the inherent biases and distortions that characterize human judgement and decision making. Thus, our frameworks are founded on the principles of psychology, sociology and behavioural economics.
Considered Method Design: We’re purpose driven. And passionate about research. When we craft a methodology, we blend the traditional with the new, to provide solutions that address the business challenge.
Incisive Analysis: We’re meticulous yet focused. You can trust that we’ve dissected the data to deliver only the most meaningful findings to drive business growth.
Get it done attitude: We’re agile. And adaptable. Our years of global and SME experience enable productive collaborations, so we always take your business realities into consideration.
We believe in the power of partnerships: At idstats, we believe that it’s our people who make us different. One and all, we have a deep appreciation for the synergistic power of partnerships – with our clients and a global network of partners – to catalyse greater understanding of people, societies and communities. Some of our leading partners include SSI, Toluna, QPA etc.

Clients Served

Warner Bros-Logo
Clear Channel-Logo
Johnson and Johnson-Logo
National Geographic-Logo

Our Team

Boutique in size | Veteran in experience | Multi-disciplinary in thinking | Giant in innovation & thought leadership

Research Veteran

Anila Srivastava

Founder & Executive Director

With 20+ years of research experience across global agencies including Nielsen & TNS, Anila continues to be inspired and challenged by the constantly changing paradigms of human behaviour across cultural, economic and social contexts.
She continues to be at the forefront of conquering new frontiers – be it as the first certified Lego Serious Play facilitator in Singapore and one of the pioneers of commercial semiotics in Asia. She is also an integral part of the Market Research Society of Singapore Committee; has authored and presented award-winning papers at many national and international forums.
She is also an Office Bearer of Market Research Society Singapore (MRSS). To learn more, click HERE

Research Veteran

Navin Williams


Navin Williams is the CEO of MOBILEMEASURE Consultancy Limited. Navin has extensive experience in Market Research, Technology, Media & Telecom sectors; having worked for some of the world’s Market Research leaders across the disciplines of Media, Consumer (IMRB, RI & Nielsen) & Retail (Nielsen). He has held senior roles in four countries, spanning two continents. His quest to drive digital adoption in Market Research led him to found MOBILEMEASURE.
A pioneer in digital delivery of MR, Navin has written a number of whitepapers on Mobile MR, and is widely regarded as a thought-leader in the evolution of this technology in research. A frequent speaker at industry forums and client seminars, Navin is also the author of the definitive “The Handbook of Mobile Market Research”, a book endorsed by ESOMAR and published by Wiley. More recently Navin has been involved in bringing to life a Market Research focused BlockChain ecosystem and is working with a cross section of technologists and research specialists across the globe.