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Training
Growing Brands in a Digital World
idstats offers customized learning programs to its clients to help meet the ever-increasing challenges faced by brands in today’s connected world.Through workshops, customized training or regular, byte sized interventions we work with corporate to help them grow and connect.
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Training Programs
The Nuts & Bolts of Market Research .*NEW*
Market research provides organisations and businesses with an effective and efficient way to continuously stay in touch with market place changes and customers’ perceptions, behaviours and needs. This is crucial in ensuring that organisations and business stay relevant and competitive in the market.
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Insight generation to activation boot-camp.
Improving the return on insights is a key challenge faced by most corporates; especially today, given the deluge of data. Demonstrating impact is the name of the game for professional marketing services agencies. The goal is to trigger meaningful actions which turn insights into concrete ideas, stronger brands and future-proof business concepts to deliver better consumer experiences. The million dollar question is: How do we trigger these meaningful actions across the organization in order to create a positive business impact? And how can the insight professional of tomorrow do this in an efficient yet effective way?
Find answers to these questions in our Insight generation to activation boot camp.
Innovation for Marketplace success in Digital World
Few executives would argue that speed and innovation are critical success factors in today’s digital world. Being able to innovate quickly and cost-effectively, test digital products and services in the market, refine them, and release them on a regular basis has become a competitive advantage.
Through our ‘Innovation for marketplace success in a Digital World’ program, we train corporate to establish processes to make innovation a continuous process and to embed processes to help them succeed with their digital products and services at scale.
Leveraging Analytics for Commercial Success
Data and analytics capabilities have made a leap forward in recent years. The volume of available data has grown exponentially, more sophisticated algorithms are being continuously developed, and computational power and storage have steadily improved. The convergence of these trends is fueling rapid technology advances and business disruptions.
Through our ‘Leveraging analytics for commercial success’ training program, we seek to help corporate build capability to leverage the data available in house for winning in the market place.
Brand Audit Workshops
Your brand is your business’s biggest asset — one whose health must be cultivated and monitored. This training program enables your team to develop the capability to undertake an evaluation of your brand’s position in the marketplace, assess its strengths and weaknesses, and strategies to strengthen it.
The workshop would enable your team to develop capabilities to evaluate three key areas i.e. Internal branding — your brand values, mission and company culture, External branding — your business logo, print and online advertising and marketing materials, public relations, website, social media presence, email marketing and content marketing and customer experience — your sales process, customer support and customer service policies based on a hands on a critical evaluation of your lead brand/corporate brand.
Product and Service Innovation
Every company, in every industry, needs an innovation strategy — whether it be high-tech product innovation, packaging innovation in consumer goods, or process innovation at financial services companies. Now more than ever, innovation is key to growth, to acquiring and sustaining competitive advantage, and to building shareholder value for the long term.
At the same time, the innovation process is fast becoming more open, and more global: Setting up shop in local markets around the world and getting customers more involved in innovation efforts are now a vital part of any successful innovation effort.
Developing a powerful innovation capability is no easy task. Through our ‘Product and service innovation’ program we seek to enable your team to design winning products for the marketplace.
Design Thinking Sprints
We believe that all companies must innovate continuously, linking inspiration and passion to execution and delivery to succeed in an increasingly challenging environment.
Thus, the goal of this workshop is to help the participants innovate systematically to create value for your organization and for your customers in a globally connected market.
At the end of this 2-day workshop, participants will be able to use a systematic approach to deliver innovation and will be able to put to immediate use the methods and skills that can help in gaining a competitive edge in the market place.
Social Media Boot Camp
Today, social media is an integral component of successful marketing strategies. With the increasing emphasis on integrated social media strategies, there is an undeniable need for marketing professionals and organizations to have end-to-end social media expertise. Designed to be an intensive primer and hands-on, this 2-day course will help you connect social media to your larger business objectives and gain clarity on what is required to rollout an effective social media strategy. Gain a 360 degree understanding of the platforms, people, tools and processes needed to bring your plan to life.
Using Neuroscience to Trigger "BUY"
Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain. Emotions play an overwhelmingly big part in decision making. The curious thing is that we decide with our emotions even when we think that we acted rationally.
In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), it was found that those individuals were unable to make the simplest decision.
Often, they couldn’t even decide where they should have lunch. Or which shirt they should wear.
The lesson for us is this: any form of marketing message which we churn out must have an emotional stimulus that influences decision making. Going solely on logical and rational benefits alone will not work.
This training program seeks to enable your team to use contemporary neuroscience theory to embed emotions in your communication to trigger a buy decision in your target audience.
Train the Trainer.
This is an interactive program catered to aspiring or current facilitators and leaders who wish to obtain innovative, interactive and engaging strategies needed to facilitate learning in the workplace.
The sessions provide a range of perspectives and feedback for individual training styles and incorporate critical peer evaluations and discussions. Participants will gain an understanding of the fundamental, relevant and up-to-date facilitation techniques used by world class trainers.