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What is the difference between qualitative versus quantitative research?
7 Jul 2020
Team idStats.
Our creative and experienced Company is proud to provide professional web development and mobile application services. We have a team of award-winning web designers and developers passionate about creating something special for each client. We aim to make useful innovative products which are easy to use, look great, and work really well.
Brand Culture’ – Your Magic Potion For Marketplace Success
16 Dec 2019
Aarnesh Shrivastava, Team idStats.
‘Brand Culture’ – Your Magic Potion For Marketplace Success “People don’t buy what you do, they buy why you do it” Simon Sinek We live in a real-time world where news/events and happenings from across the world are serving for…
Linking Brand Essence And Growth
25 April 2016
Jerome Conlon, Branding Strategy Insider
The key to a successful repositioning program is clear thinking about the nature of your brand essence. Many companies skip the brand introspection, purpose, values and philosophy step. Instead they go straight to product line planning and marketing tactics.
The reality is if you haven’t thought deeply about your brand purpose and values and how these might be used to forge stronger bonds with consumers then your still doing planning but it is not really strategic planning in a brand sense.
Brand Essence – 9 ways to have a strong brand essence
17 Dec 2019
Hitesh Bhasin, Marketing91.
Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with the trademark, logo or the name of the company. It is actually a collection of thoughts and feelings about the experiences when getting in touch with the product or service.
Trends in Market Research
30 Jan 2020
Aarnesh Shrivastava, Team idStats.
Imagine if you could significantly speed up the market research process, ensure more accurate insights, and drive efficiency across every step. Now, imagine being able to do that without even thinking about it or having to get your hands dirty.
Thankfully, with the right tools and an investment, there are a new growing trend in market research industry that’s leading to a more fast and automated generation of results in far lesser time.
6 Growing Industries to Watch in 2020
18 Feb 2020
Aarnesh Shrivastava, Team idStats.
As one decade draws to a close, predicting what’s to come in the next can be challenging. While the US-China trade war continues to sow uncertainty in global markets, there are signs an end may be in sight. Though earlier this year brought warnings of a recession, economists now say the US is likely to avoid one.
In other words, the news of the day may not be the best indicator for the trends of the year, which can lead to hasty decision-making and missed opportunity.
Unfiltered Communications
30 Jan 2020
Aarnesh Shrivastava, Team idStats.
Increasing Importance of Authenticity in Today’s Connected World! By the idstats team. In today’s world, given the rhetoric around #fakenews abounds, the need for ‘authentic’ and ‘genuine’ communication by brands is becoming increasingly critical. With leading brands using social media…
Visibility & Focus
16 Dec 2019
Aarnesh Shrivastava, Team idStats.
Visibility & Focus – Market Research Goals for 2017 This article and expertise were originally published on Forbes. Visibility is one aspect of marketing that won’t change — regardless of the year. Marketing before and after a digital transformation revolves around…
Five Trends Shaping The Future Of Customer Experience In 2020
17 Dec 2019
Blake Morgan, Forbes
For the last five years I’ve written predictions for the future of customer experience. There is no doubt in my mind that the discipline of customer experience has exploded since 2014 when I started this column for Forbes. It’s amazing to see the evolution of trends and technology from my predictions. In 2015 I wrote about the multi-channel customer. In 2016, I predicted the growth of the Internet of Things and video for customer service. 2017 was all about data and machine learning, 2018 showcased personalization and the CEO owning customer experience and last year I predicted the growth of digital transformation. Clearly, things are always changing and evolving, and it’s up to us to keep up.....
How can Social Media Analytics be a Powerful Tool for Market Research?
8 Aug 2018
Pooja Dara, Medium.com
From big organisations to the startups, social media is a great platform to understand consumer choices, sentiments and intentions in real-time. It allows you to know the customer base on a more personal and emotional level. This way, it helps them to improve or redirect their marketing efforts.
Hidden Value of Mystery Shoppers
20 Jul 2020
Aarnesh Shrivastava, Team idStats.
She walks in the hall, in her pocket with a carefully concealed script. Or, perhaps she's typed notes in her smartphone, occasionally looking at them as if she's checking texts or emails. She tests out her watch to see how long it takes shop workers in the aisles to welcome her. She keeps track of how long it takes a person to solve an issue with the order. She looks for outdated signs or clothing that have no visible price on it. She looks at her head in bathrooms and aisles in store to see if the stock is perfectly set.
Planning for Insight: How to Build an Insight Roadmap for Customer Centricity
28 Jul 2020
Aarnesh Shrivastava, Team idStats.
An insight roadmap is a strategy for maintaining customer centricity in the company. It brings stakeholders together to agree on key goals which will inform your insight community. It will help your community operationalize and provide a path forward for the insight community manager to inform the business. We'll explore why you may need it in this article, offer some considerations and give suggested logistics. In our own organizations and the experience of our customers, we will share what we learnt to do.
The Power of Branding: A Brand Essence Analysis
31 July 2019
Aarnesh Shrivastava, Team idStats.
A digital marketing company in Singapore should be aware of the branding strength. Today, it is a very useful concept that every large company uses. This is not easy to understand, but when it is understood, it is of immense benefit for all companies, be it start up business and corporation. Here is the article on only one of the many facets of branding for those interested in leveraging the power of a brand.
Redefining Customer Experience: Why Customers Look for Safety Before Shopping
14 Aug 2020
Aarnesh Shrivastava, Team idStats.
COVID-19 has broken down the way we think of the consumer experience. Read on for ways the customer service can be directly impacted. It stripped the customer experience bare. When the virus spread, health and protection with it were taken down. In reality, it still concerns 72 per cent of our customer panel. Yet the brand is about to spice them up again.
Focus Groups: Their Importance and How to Conduct One
17 Aug 2020
Aarnesh Shrivastava, Team idStats.
And what exactly are focus groups? In general, it's a driven conversation about a new product, program, or marketing campaign with a representative group of consumers. You ask questions and facilitate a dialog between your target market in order to learn about their opinions and then use those insights to shape your future campaigns or launches.
Brand essence and your brand identity
28 Sep 2020
Aarnesh Shrivastava, Team idStats.
The most linked piece of information in our organization is brand identification. Your brand essence is the first stage of creating your brand identity, but how do you know your brand essence is good? Learn the five requirements for the assessment of great brand essences. Read positive and bad real-life examples of brand essence. Written to inspire others to develop, evaluate or refine their brand essence and brand identity in the process.
The Elusive Holy Grail of Consumer Data Science and Intelligence
28 Sep 2020
Aarnesh Shrivastava, Team idStats.
In the current context, understanding consumer data science is very important. In today's marketplace, in order to remain competitive, brands, agencies and organizations must have easy, seamless access to complex consumer-based data. Meanwhile, the environment in which we work has been affected by awareness around data collection, responsible usage, and legislation. As people change their emotions and attitudes rapidly, external stresses from the global pandemic, widespread natural disasters and social disruption are also prompting the need for customer insights to pick up.
Creating a Buzz: How to Make Insights Exciting
29 Sep 2020
Aarnesh Shrivastava, Team idStats.
Insights are inherently exciting when formulated correctly and actionably-they have the ability to fully change every industry and help us to understand customer behaviour. So why are we doing such a disservice to them that we are approaching them the same way we do raw data?
The Difference Between Implicit vs. Explicit Testing
29 Sep 2020
Aarnesh Shrivastava, Team idStats.
With several different research approaches, from more conventional polls, focus groups, and milk research, to more advanced immersive VR / AR research, eye-tracking techniques, and various behavioural science-based approaches, market research is a fascinating area.
How Custom Market Research Can Help You Make Strategic Decisions
22 Oct 2020
Aarnesh Shrivastava, Team idStats.
To gain important insights into a variety of industries, many businesses rely on syndicated market research reports, but sometimes a more personalized approach is required for strategic decision-making, known as custom market research.
Which Market Research Method Provides the Highest ROI?
13 Nov 2020
Aarnesh Shrivastava, Team idStats.
In business decision making, market research plays a critical role. This describes the roles and procedures that are successful as well as those that need attention. It is important for efficient overall market positioning and assessment, as well as providing consumer, stakeholder and staff feedback on details of product, service and experience. A business could easily find itself falling short of consumer standards or competitor norms and suffering as a result without the assistance of market research. But the technique of market research offers the highest return on investment?
Market Research and the Importance of User Experience
17 May 2021
Aarnesh Shrivastava, Team idStats.
Commissioned campaigns, planning, size, review, and reporting were all part of market research in the past. You might see a project coming up in the next few weeks; there would be a design phase, a recruitment phase, and then you'd conduct the actual research (getting lost somewhere on the outskirts of Manchester trying to find a focus group facility or programming a 100-question survey that you'd later regret), drill through a massive pile of data, and then create a PowerPoint presentation to present. You'd have to hope you'd nailed the approach in the first place, because turning it around was like manoeuvring a super tanker.
Human Experience Research: An In-Depth Guide
14 June 2021
Aarnesh Shrivastava, Team idStats.
It is our obligation as researchers to investigate a variety of various techniques and methodologies for any given assignment. This allows us to select a method that will provide us with the greatest and most relevant data available. Experimenting with several strategies is necessary to establish which methodology is best suited to a given brief. HX – human experience research. HX prefers to talk about ‘people' rather than the terms that could be used to the other two groups, such as ‘customer,' ‘consumer,' ‘user,' and so on.
Human Experience Research: An In-Depth Guide
18 June 2021
Aarnesh Shrivastava, Team idStats.
User Experience research is more analogous to stand-up paddle boarding: it's interesting, inexpensive, quick, flexible, and portable, but it's definitely a little frightening. Furthermore, unlike traditional market research focuses on feedback from a large number of people, User Experience research focuses on individuals and how they engage with products and services in order to personalise and improve the user's experience.
Role of Focus Groups in Conducting Perfect Insight Research
21 June 2021
Aarnesh Shrivastava, Team idStats.
A fundamental output and advantage of focus groups is the production of unexpected ideas and interpretation. When a researcher, as a moderator, is able to build and cultivate a really communal atmosphere within a focus group, we can notice aspects of participant behaviour that we wouldn't ordinarily be able to see. The moderator manages the balance of more and less strong characters during participant engagement, but it is the interaction between participants discussing concepts and products that can yield the greatest insight.
Informative Decisions Derived from Qualitative and Quantitative Data
25 June 2021
Aarnesh Shrivastava, Team idStats.
New tools, platforms, and technology advances abound, bolstered by a shift in industry discourse. The hot new trends of neuroscience and automation have taken over conversations that were previously focused on agile and mobile research.
Digital Transformation's Impact on the Insights Industry
28 June 2021
Aarnesh Shrivastava, Team idStats.
Technology and commercialization have sparked global change, but change brings with it dozens of new difficulties and opportunities that all industries must adapt to. The use of digital technology to solve problems, modify processes and policies, and evolve into a better functioning organization and industry is what digital transformation is all about.
GDPR: 160,000 data breaches reported already, so expect the big fines to follow
18 Feb 2020
Aarnesh Shrivastava, Team idStats.
Over 160,000 data-breach notifications have been made to authorities in the 18 months since Europe's new digital privacy regulation came into force, and the number of breaches and other security incidents being reported is on the rise.
Analysis by law firm DLA Piper found that after the General Data Protection Regulation (GDPR) came into force on 25 May 2018, the first eight months saw an average of 247 breach notifications per day. In the time since, that has risen to an average of 278 notifications a day.
Training’s Renewed Role in a Rapidly Changing World
15 Jun 2020
Aarnesh Shrivastava, Team idStats.
Admittedly, summer doesn’t technically start until June 20th in the Northern Hemisphere, but usually as we enter this season, there’s an anticipatory sense of fun and cheerfulness as we look forward to sunshine, pool or beach time, backyard parties, vacations, and the like.
Translating Business Problems into Research Objectives
5 July 2021
Aarnesh Shrivastava, Team idStats.
It can be intimidating to create a research brief because it looks that there is a lot to write and a lot of responsibility resting on it. However, it doesn't have to be long or convoluted; a page, or even half a page, should be sufficient to appropriately translate your company concerns into meaningful research objectives. The important thing to remember is that this document only needs to be as long as it needs to be – there is no need to exceed a word count, and there is no need to make it lengthy for the sake of it, since doing so can cause you to lose critical focus.
The widening world of Mobile Ethnography
25 Feb 2020
Aarnesh Shrivastava, Team idStats.
Your lens or their lens: The widening world of Mobile Ethnography In a world of “selfies” mobile ethnography taps exactly into that: selfies, but for research; especially for market research. Mobile ethnography is derived from two words – mobile and…
Some Real-World Examples of Ethnographic Research
30 Sep 2020
Aarnesh Shrivastava, Team idStats.
The Harvard Business Review describes ethnography as a "branch of anthropology that requires trying to understand how people live their lives." Ethnography is an indirect technique for market research purposes in which the natural behaviour of consumers is studied in their daily environment. In order to comprehend their point of view in detail and depth, ethnography enables researchers to immerse themselves in the lifestyle of consumers.
Why Ethnography is Still the Best Form of Research
6 Nov 2020
Aarnesh Shrivastava, Team idStats.
Ethnography is regarded by many people as a costly, time-consuming method of study. Ethnography is rarely ever taken into account, whether its service, product, or experience creation. These naysayers are correct most of the time. You wouldn't want to participate in a long-term, expensive ethnographic analysis to settle on a name for the new service you are providing, after all.
Contemporary Youth Culture in India as seen through a Semiotic Lens
16 Dec 2019
Aarnesh Shrivastava, Team idStats.
February 2018 All Rights Reserved Youth is a life stage and a cohort of immense interest to everyone – to the youth themselves, to marketers who hope to catch them young in favour of their brands, to educationists who see…
How to Build a Luxury Brand
16 Dec 2019
Aarnesh Shrivastava, Team idStats.
How to build a luxury brand Source: Warc Best Practice, March 2017 Downloaded from WARC This paper explains how luxury brands need to adapt to an evolving market comprising digital opportunities, millennial shoppers, the concept of “affordable” luxury and the…
Human-Centered Design
7 Jun 2021
Aarnesh Shrivastava, Team idStats.
Human-centered design (HCD) continues to gain traction in a variety of industries. If done appropriately, the method has the ability to produce useful, customer-centric insights. These insights can be leveraged to generate new solutions that provide customers and businesses with long-term value. HCD entails a deep understanding of users, innovative thinking, and rapid solution testing.
Leveraging Semiotics
20 Dec 2022
Yoko Oba, Team idStats.
Human-centered design (HCD) continues to gain traction in a variety of industries. If done appropriately, the method has the ability to produce useful, customer-centric insights. These insights can be leveraged to generate new solutions that provide customers and businesses with long-term value. HCD entails a deep understanding of users, innovative thinking, and rapid solution testing.