Social Media Analytics

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Social media is increasingly being used by people of all ages and ethnicities. Hence, it provide a valuable window into the consumer world. At idstats we seek to decode the social chatter to map the market and to measure brand health, understand white spaces and evaluate social campaigns.
We have trained ourselves to read social data beyond the social metrics and generate rich insights out of complex, high volume and high-dimensional data coming from varying sources to enable you to make timely market decisions to gain an edge over the competition.

Our Musings

Closeup #FreeToLove Movement

Facial Coding (FACS)

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Our Work

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Design Thinking Lego Workshop

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Communication Effectiveness

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Pricing Strategy

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Consumer Segmentation and Need Mapping

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Addressing Diversification Bias

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Inventory Optimization