Experience Lab

We question. We discover. We curate.
We at idstats understand that human behaviour is rarely rational.

Bias and impulse are inherent to humans. With this in mind, we curate customer experience strategies that help you not only uncover the ‘what is the experience’ but also understand ‘the why’ behind the customer interactions. By understanding the intent, you improve experiences, driving greater satisfaction and loyalty.
We provide all forms of User Research such as usability testing, online post-event surveys, analytics, mystery shopping, focus groups and much more.