One Platform for All Research Needs

Transcend data & research methodology silos. Leverage our 'tech' and 'domain expertise'.
Intelligent Insights, Simplified!

AI-powered market research platform

Our solutions are simple and easy to use. Designed to fuel data-driven growth.
Intelligent Insights, Simplified!

Human-centric market research solutions 

We capture at scale human emotions, real-life moments, stories, and beliefs.
Intelligent Insights, Simplified!

Our cutting-edge Market Research Platform. Intelligent Insights, Simplified!
Ideal Insights Lab is an automated and intelligent, Do-IT-Together, Market Research Platform that offers research solutions to drive innovations, omnichannel experiences, go-to-market, and sustainability. Founded by IdStats Research, with the support of Enterprise Singapore, Ideal Insights lab offers one platform to meet all the research needs of value-seeking enterprises and SMEs: while supporting enhanced productivity and team capabilities.
Designed by research veterans to support the Democratization of Insights’, the easy-to-use platform offers cutting-edge digital qualitative, quantitative, and neuroscience solutions, with a robust processing engine that is data silos and methodology agnostic. This allows for advanced analytics on the go and automated real-time dashboards that in turn facilitate cognitive, behavioral, and experiential empathy at scale. The solutions, offered by team Ideal are anchored in robust academic frameworks that have their roots in the decision and social sciences and are based on a human-centric approach.




Ideal Innovation Lab

Fueling Innovation Success

Use our market research platform to map your consumer needs, ideate using design thinking, test innovation response using traditional qualitative, quantitative and neuro tools.


Ideal Experience Lab

Optimize Omnichannel Experiences

Optimize your online or offline experiences using the Ideal Experience Lab on our market research platform. We help you to put user needs at the heart of your product & service design process. Our passion for understanding people and unearthing the truth helps you to build a strong evidence base.


Ideal SustainX Lab

Sustainable & Regenerative Brands

Ideal SustainX Lab is targeted specifically to design sustainability or regenerative strategies; and to assess the impact and the progress towards the achievement of your sustainability goals. SustainX team uses ideal research platform capabilities and the domain expertise of Action Impact team.

Agile Analytics

Agile Analytics Lab

Agile Business Analytics

Agile Analytics Lab leverages the power of machine learning to optimize go to market strategies and model structured and unstructured data for decision making through our cutting edge market research platform.

Why Ideal Insights?

Stop focusing on research in silos. See the whole picture. Uncover insights to build right. Use our intelligent research platform to help you embed rich, quality human insights to drive decisions in a speedy yet cost-effective fashion. Powered by AI and over 50 years of experience.


Codify best of class research processes

Use validated research frameworks, AI and global best practices while designing surveys, neuro research, in-the-moment mobile surveys, community insights, and culture and context mapping. 


Generate richer insights

We use multisource data to provide richer insights based on both conscious and subconscious decision making. Use validated research frameworks, and the power of human minds and AI to curate rich insights


Improve Speed to Market

The system is designed to promote agile innovation and enable leadership to optimize route to market.


Embed sustainability in heart of strategy

Empower brands to define material goals and embed ESG goals at the heart of strategic decision making strategy and brand purpose. 


Process structured and unstructured data using cutting edge technology

Ideal ResTech seeks to use innovative technology to drive innovation, brand & customer experiences and build sustainable brands


Count on over 50 years of research experience to drive DIY & assisted DIY solutions

The team has over 50 years of research, marketing & analytics experience that you can count on while conducting research with confidence.

The Cutting Edge Res-Tech Solutions at Offer.

Understand who is Ideal built for and how will it be of help?

Client Insights Manager

"Ideal gives me the power to uncover insights about consumer behavior that the regular agencies don't. The expertise of the team, coupled with technology and robust research frameworks help nail all research assignments.!"

Agency Owner

"With ideal, I can service my client better, as it allows me to uncover cutting edgeinsights at the psychographic levels too- quickly and efficiently"

Client Leader

"With ideal, the level of in-depth multi-resource data analysis helps me make informed and robust decisions instead with speed and within my budget "

Want to know more about the domain, how the past was, the present is, and what the future is going to be?

Set up a demo.

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