Ideal Insights Lab is an automated and intelligent, Do-IT-Together, Market Research Platform that offers research solutions.
We drive innovation, omni channel experiences, go-to-market, and sustainability for value-seeking enterprises and SMEs.
Founded by IdStats Research with the support of Enterprise Singapore, Ideal is designed by research veterans and is anchored in robust academic frameworks rooted in social sciences, based on a human-centric approach. Ideal allows for advanced analytics on the go and automated real-time dashboards that facilitate cognitive, behavioral, and experiential empathy at scale.

Data Driven Strategy

Ideal insights lab seeks to democratize data to power quicker and more effective business decisions. We seek to answer the “What”? “Why”? And “What Next” while transcending research methodologies and data silos.

Organizational Ability to Meet Speed, Cost & Quality Mandates

Anyone who has ever managed an insights project has probably had to decide between delivering at high speed, high quality, or low cost. We leverage domain expertise to drive automation and use AI, machine learning led analytics to deliver all three to our clients.

Confidence Inspired by Over 50 Years of Domain Experience

We have over 50 years of cumulative experience in tech, market research and analytics. Thus, your team can be confident that they are being supported by experts to deliver their goals. Ideal insights lab is also a Singapore based company and thus adheres to the highest quality standards.

Build Organizational Research Expertise & Knowledge

Ideal insights lab provides a library of robust research frameworks and serves as a repository of all projects, folders, documents, methodologies, and outcomes stored in one place to ensure a high-quality standard and consistency in the work done.

Client Insights Manager

"Ideal gives me the power to uncover insights about consumer behavior that the regular agencies don't. The expertise of the team, coupled with technology and robust research frameworks help nail all research assignments!"

Agency Owner

"With ideal, I can service my client better, as it allows me to uncover cutting edgeinsights at the psychographic levels too- quickly and efficiently"

Client Leader

"With ideal, the level of in-depth multi-resource data analysis helps me make informed and robust decisions instead with speed and within my budget "

Master Dashboard

Select the solutions relevant to your needs, such as: Rapid Experience Optimizer, Inspired Brands, Rapid Testing and more . We would have already uploaded the relevant data from the study conducted.

Obtain Charts and Data

Real-time charts, analysis and reports delivered via Ideal Dashboard.

Who Are We?

Why Ideal Insights?

Who is Ideal for?

Client Insights Manager

Agency Owner

Client Leader

How IDEAL Works