What do you do if you can’t get young people to go online and sign up for your new healthcare initiative?
You could do another speech…which would fail on an epic scale… or you could think a little differently and tell a new kind of story in a new way…
Yes, President Obama changed the way he sends messages by going on a hip, comedic online talk show a few days ago with huge results… Activity on the obamacare website was up over forty percent and the video has already had over 15 million hits…that’s good results for a short video…
And that’s thinking outside the governmental box to tell better stories in a new way.
Here is the video:
Enjoy it and don’t be afraid to try new ways to use social media and video to reach new markets.
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