How we are different
By Hamsini Shivakumar and Anila Shrivastava for Asia Research Online.
Youth is a life stage and a cohort of immense interest to everyone – to the youth themselves, to marketers who hope to catch them young in favor of their brands, to educationists who see them as the nation’s hope for the future. It seems that even politicians have accepted that the youthful demographics of India is something that they need to think about, as they campaign for votes and appoint ministers and young leaders. Parents look back nostalgically at their youth as one of the best periods of their lives – a famous line says, ‘youth is wasted on the young’. Some of the best known brands in India have made their name and at least a part of their business success by representing the voice of youth and celebrating youth attitudes. Continue Reading
79% of Singaporeans are underprepared for a catastrophe
7 in 10 of those underprepared think there is nothing one can truly do to prepare for the worst
Singapore, 17th September 2012 ─ Results from a new survey have been released by National Geographic Channel (NGC) Singapore and IdStats Research and Consultancy assessing Singaporeans’ levels of preparedness and their mindsets towards a potential “Doomsday” scenario.Continue Reading
OVERVIEW OF EYE TRACKING
The Need For Eye Tracking:
Our eyes see more than what we remember. However, all that we see are important to understanding user experience because human experience is influenced by all cognitive processing, even automatic processes that are not part of the conscious thought stream.