idstats Research & Consultancy is a young, dynamic and strategic research consultancy founded in 2011 by industry veterans with more than 50 years of cumulative experience at global research powerhouses like Nielsen, TNS and Millward Brown. Headquartered in Singapore and with a subsidiary office in India, the team at idstats consists of passionate researchers with diverse expertise united in their goal of helping their clients ‘mine’ and ‘activate’ winning insights.

The strength of the company lies in its ability to offer specialized quality services in bio-metrics, analytics and traditional research methods including qualitative and quantitative. We also have specialized products for brand research, strategic marketing planning, concept testing, product testing and ad testing.

What do we offer?

We are over-leveraged on technology and offer cutting edge methodologies like mobile ethnography, eye tracking, facial coding and analytics, that help our clients map the ‘explicit and implicit’ consumer needs and motivations and understand behaviour in the moment. We, thus, offer:

  • Strategic and actionable insights based on the subconscious, using neo age research techniques
  • Personal supervision by the management team on each project commissioned to us
  • Depth and breadth of experience across global markets and different industries

Our Areas of Expertise

Our featured methodologies

  • IrisTrack™

  • FaceEmote™

  • Mobile Inmoment Stream™

  • Community LifeStream™

  • EthnoDive™

  • idStory ™

  • Online Qualitative & Quantitative Surveys

  • Cultural and Design Semiotix™

  • Value Added Analytics


Geographical experience

We have worked across continents – Latin America; Africa; South Asia; China and South East Asia with proven capability of conducting multi-country studies simultaneously.