We are a Singapore based consumer research and brand consultancy company founded on a simple belief that as humans our decisions and behaviors are driven by a constant interplay between our deep desires (id) and morals (super Ego).

We carefully delve into this zone of interplay and excavate insights through explicit (stated) and implicit (derived) research solutions, customized for each project.

Our core team, with more than four decades of leadership experience with global consumer research giants complements cutting edge research tools to offer you customized research packages which are cost effective.

We have a branch office in India and are opening soon in Indonesia and Myanmar.

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Brands researched


Geographical experience

We have worked across continents – Latin America; Africa; South Asia; China and South East Asia with proven capability of conducting multi-country studies simultaneously.