The better we are able to see the developing trends, the better our vision, scenarios and future perspectives will become. This is the base of all our futurism. Hence, we help you spot both hard and soft trends using a mix of social media analytics and semiotics.
Hard Trends: The trends that are certain to happen. Using hard trends we can predict the future, but only limited to that which we are certain about
Soft Trends The future trends that are possibilities or challengesUsing soft trends we can see new markets, new needs, new customers and new ways of creating value.
This enables our clients to future proof tomorrow.