Leverage eye tracking to capture the subconscious response to stimulus and understand decision-making as it happens. This can be used for communication research, website usability research and shopper research.
Leverage the power of implicit research by using facial coding to understand consumer response to dynamic stimuli. This can be used for evaluating and optimising communications, music etc.
Mobile Inmoment Stream™
Understand in-the-moment behaviour of the consumer using mobile ethnography or mobile based quantitative data collection techniques. This can be used for product , consumer or shopper research.
Get a window into consumers’ lives and leverage the power of co-creation using digital communities. Our platform is device-agnostic and can be accessed via mobile and the internet. These communities can be used for understanding the consumer and to drive innovation.
Use traditional or self-ethnography research to understand your consumer in their natural setting. These immersions can be used for understanding the consumer and to drive innovation.
The idStory framework is anchored on the Lego Serious Play approach and can be used to craft winning brand narratives and to drive innovation.
Online Qualitative & Quantitative Surveys
Connect with consumers through web-based solutions to get quality research findings. We work with some of the world’s largest panels to source our samples.
Cultural And Design Semiotix™
Each of us subconsciously decodes the culturally relevant signs and symbols around us and in the communication or design that we engage with to make sense of the world around us.
At idstats, we help you understand the cultural landscape and the prevalent category codes as also assimilate underlying category trends. Cultural Semiotix thus helps you develop superior communication.
We also help you understand human and product interfaces and the category/ product codes inherent in them. Design Semiotix thus helps you evolve superior products and user interfaces.
Value Added Analytics
Leverage business analytics to drive data led decision making. Special areas of expertise include retail analytics and data modelling. We also offer data visualization dashboards.