Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
India Office: 880,
Adarsh Nagar,
Jogesheri West,
Mumbai,
400053
Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
India Office: 880,
Adarsh Nagar,
Jogesheri West,
Mumbai,
400053

Training & Facilitation

Home > Training & Facilitation

Growing Brands in a Digital World

idstats offers customized learning programs to its clients to help meet the ever-increasing challenges faced by brands in today’s connected world.Through workshops, customized training or regular, byte sized interventions we work with corporate to help them grow and connect.
If you wish to register for a training program, please click HERE

Training Programs

  • The Nuts & Bolts of Market Research .*NEW*

    * SDF-APPROVEDDATES11 – 12 Apr 201903 – 04 Sep 2019

    COURSE FEES$705.00

    Time: 9am – 5pm
    SDF Available (Non-WSQ) Code: CRS-N-0024052SkillsFuture Credit eligibleMIS Member enjoy 20% DiscountRegister for 3 or more participants to enjoy 5% Group Discount
    Why You Should Attend This Course:The market place is becoming increasingly competitive. The understanding of the ever changing market environment and customer requirements is crucial for the survival of organisations and businesses.
    Market research provides organisations and businesses with an effective and efficient way to continuously stay in touch with market place changes and customers’ perceptions, behaviours and needs. This is crucial in ensuring that organisations and business stay relevant and competitive in the market.
    This 2-day course will enable participants to gain a deeper understanding of the nature and role of market research. More specifically, participants will acquire the knowledge and skills to meet their organisations’ research needs. Using a hands-on approach, participants will be involved in the market research process through the development of a research problem and designing appropriate research methodologies to answer their research needs.
    Note: Participants are required to bring laptop for hands on exercises.
    Learning Outcome:• Gain an appreciation of the nature and role of market research for organisations• Develop an understanding of the importance of market research and identify with its benefits• Recognise the different types of frequently used research methodologies• Identify appropriate research methods for different research needs and requirements• Understand the various steps of the research process• Acquire the necessary skills to develop questionnaires, implement fieldwork, generate data and analyse findings• Acquire the skills to use social media to gather data to generate digital insights
    Course Outline:
    Understanding the various types of market research• Market research defined• Types of research methodologies (Quantitative vs. Qualitative)• The pros and cons of different research methodologies
    Committing to the benefits of market research• Roles of market research and the various methodologies• Importance and benefits of market research• Identify the appropriate research methodologies based on the varying research needs of an organisation
    Implementing a market research project• Market research process explained (Problem Definition; Research Design & Method; Data Collection; Data Preparation & Generation; Data Analysis; Report Preparation)• Problem definition explained – Constructing clear and usable research problem and objectives
    Qualitative research methods• Acquire skills to design and execute a qualitative research project. This would cover the following:-Sampling considerations for setting up a qualitative project-Developing the guide or the research instrument-Acquiring a robust understanding the do’s and don’ts qualitative data collection-Learning how to analyse and present the findings
    Quantitative Research methods• Types of sampling methods (covering randomised and non-randomised sampling)• Identify the most suitable sampling method and calculating required sample sizes
    Questionnaire development explained• Techniques for question construction (covering question content; question wording; question structure)• Open-ended, close-ended, multiple choice, dichotomous, scale; questionnaire format• Appreciate the issues to good questionnaire development through hands-on development
    Conducting fieldwork explained• Strategies to securing interviews• The do’s and don’ts of asking questions• Acquire the expertise to conduct fieldwork through an understanding of issues fieldworkers experience
    Data entry, generation and interpretation explained• Acquire skills for data coding, data entry and data generation in excel• Acquire knowledge for interpreting and analysing data collected (covering central tendency and frequency distribution)
    Collecting consumer data using social media to generate digital insights.• Acquire skills for data collection• Acquire knowledge for interpreting and analysing data collected
    Who Will Benefit?Any marketing executives or newly appointed marketing person who wants to master the art of fundamental market reseach skills. Also for marketing professionals who want to refresh their marketing skills.
    Trainer’s Profile:
    Ms. Anila ShrivastavaDriving Growth and Behaviour Change I Specialist in Design Thinking & Decoding Behaviour
    Anila is a passionate, dynamic and award-winning researcher with extensive experience in supporting clients define strategy to drive growth and to drive behaviour change; using frameworks that are anchored in the principles of cultural semiotics, behavioural sciences, design thinking and high-end analytics.Anila, has more than eighteen years of experience in leading SBU’s and Business Verticals (the Consumer Products Group, Retail and Media) for the Kantar Group, TNS and Nielsen. She has helped fortune 500 companies and nonprofits define strategy for growth and innovation.
    She is currently leading idstats research, a behavioural research consultancy that services clients ranging from global major’s to local SME’s on growth and behaviour change strategies. She also consults clients and conducts training for agencies/end clients and is also an Associate Lecturer with a local Polytechnic.She has a bachelor’s degree in Economics (First Class) and an MBA from India. She has also pursued EDP programs in User Centred Design (Cornell) and Design thinking (MIT). Currently, she is pursuing a Master from the S R Nathan School of Human Development, SUSS.
    She is also a keen blogger and has also written and presented at manyconferences like MRSI, Asia Research, WARC, Semiofest etc.
    More info at http://www.mis.org.sg/seminars/course/the-nuts-and-bolts-of-market-research

  • Insight generation to activation boot-camp.

    Improving the return on insights is a key challenge faced by most corporates; especially today, given the deluge of data. Demonstrating impact is the name of the game for professional marketing services agencies. The goal is to trigger meaningful actions which turn insights into concrete ideas, stronger brands and future-proof business concepts to deliver better consumer experiences. The million dollar question is: How do we trigger these meaningful actions across the organization in order to create a positive business impact? And how can the insight professional of tomorrow do this in an efficient yet effective way?
    Find answers to these questions in our Insight generation to activation boot camp.

  • Innovation for Marketplace success in Digital World

    Few executives would argue that speed and innovation are critical success factors in today’s digital world. Being able to innovate quickly and cost-effectively, test digital products and services in the market, refine them, and release them on a regular basis has become a competitive advantage.
    Through our ‘Innovation for marketplace success in a Digital World’ program, we train corporate to establish processes to make innovation a continuous process and to embed processes to help them succeed with their digital products and services at scale.

  • Leveraging Analytics for Commercial Success

    Data and analytics capabilities have made a leap forward in recent years. The volume of available data has grown exponentially, more sophisticated algorithms are being continuously developed, and computational power and storage have steadily improved. The convergence of these trends is fueling rapid technology advances and business disruptions.
    Through our ‘Leveraging analytics for commercial success’ training program, we seek to help corporates build capability to leverage the data available in house for winning in the market place.

  • Brand Audit Workshops

    Your brand is your business’s biggest asset — one whose health must be cultivated and monitored. This training program enables your team to develop the capability to undertake an evaluation of your brand’s position in the marketplace, assess its strengths and weaknesses, and strategies to strengthen it.
    The workshop would enable your team to develop capabilities to evaluate three key areas i.e. Internal branding — your brand values, mission and company culture, External branding — your business logo, print and online advertising and marketing materials, public relations, website, social media presence, email marketing and content marketing and customer experience — your sales process, customer support and customer service policies based on a hands on a critical evaluation of your lead brand/corporate brand.

  • Product and Service Innovation

    Every company, in every industry, needs an innovation strategy — whether it be high-tech product innovation, packaging innovation in consumer goods, or process innovation at financial services companies. Now more than ever, innovation is key to growth, to acquiring and sustaining competitive advantage, and to building shareholder value for the long term.
    At the same time, the innovation process is fast becoming more open, and more global: Setting up shop in local markets around the world and getting customers more involved in innovation efforts are now a vital part of any successful innovation effort.
    Developing a powerful innovation capability is no easy task. Through our ‘Product and service innovation’ program we seek to enable your team to design winning products for the marketplace.

  • Design Thinking Sprints

    We believe that all companies must innovate continuously, linking inspiration and passion to execution and delivery to succeed in an increasingly challenging environment.
    Thus, the goal of this workshop is to help the participants innovate systematically to create value for your organization and for your customers in a globally connected market.
    At the end of this 2-day workshop, participants will be able to use a systematic approach to deliver innovation and will be able to put to immediate use the methods and skills that can help in gaining a competitive edge in the market place.

  • Social Media Boot Camp

    Today, social media is an integral component of successful marketing strategies. With the increasing emphasis on integrated social media strategies, there is an undeniable need for marketing professionals and organizations to have end-to-end social media expertise. Designed to be an intensive primer and hands-on, this 2-day course will help you connect social media to your larger business objectives and gain clarity on what is required to rollout an effective social media strategy. Gain a 360 degree understanding of the platforms, people, tools and processes needed to bring your plan to life.

  • Using Neuroscience to Trigger "BUY"

    Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain. Emotions play an overwhelmingly big part in decision making. The curious thing is that we decide with our emotions even when we think that we acted rationally.
    In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), it was found that those individuals were unable to make the simplest decision.
    Often, they couldn’t even decide where they should have lunch. Or which shirt they should wear.
    The lesson for us is this: any form of marketing message which we churn out must have an emotional stimulus that influences decision making. Going solely on logical and rational benefits alone will not work.
    This training program seeks to enable your team to use contemporary neuroscience theory to embed emotions in your communication to trigger a buy decision in your target audience.

  • Crafting Winning Narratives and Presentations using Storytelling.

    Coming soon!

  • Analyzing Data using SPSS and Python.

    Coming soon!

  • Train the Trainer.

    This is an interactive program catered to aspiring or current facilitators and leaders who wish to obtain innovative, interactive and engaging strategies needed to facilitate learning in the workplace.
    The sessions provide a range of perspectives and feedback for individual training styles and incorporate critical peer evaluations and discussions. Participants will gain an understanding of the fundamental, relevant and up-to-date facilitation techniques used by world class trainers.

Our Musings

Closeup #FreeToLove Movement

Facial Coding (FACS)

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Eye Tracking (TOBII)

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Spooked By Spock: Demystifying The Science Of Behaviour

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It is all Play! – Exploring the Power of Lego Serious Play

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Our Work

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Design Thinking Lego Workshop

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Communication Effectiveness

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Pricing Strategy

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Consumer Segmentation and Need Mapping

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Addressing Diversification Bias

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Inventory Optimization