We listen. We understand. We deliver.
Brand essence is the heart and soul of the brand. It is an intangible attribute that separates your brand from your competition’s brand by your audience. It is emotional and based on feelings.
To map the essence of our partner brands we use a combination of semiotics, neuroscience, metaphor elicitation and traditional qualitative and quantitative research to not only map the functional but also the emotive and self expressive benefits that are offered by the brand.
Through the primary, secondary research and digital research we seek to build a deep understanding of people, and the tensions and needs they have in specific moments of the day. We then input this to our clients to enable them to define compelling solutions for the consumer segments of interests.
Across these brand essence or brand engagement assignments we seek to leverage semiotics which is also rooted in lived consumer experiences and the cultural context; and hence can be leveraged to develop and evaluate innovation, communication/product/packaging design. To process the data we use established frameworks from anthropology, psychology and sociology. We also use high end analytics & modelling; and AI & Machine learning for text, audio and video analytics
We live in a world where experiences are increasingly valued more than mere possessions. Hence, businesses need to deliver memorable and differentiated experiences anchored in a deep understanding of people, and their tensions to deepen connections with their consumers.
However, individual motivations and needs color how individuals resonate with a particular experience. Furthermore, human behaviour is rarely rational. Bias and impulse are inherent to humans. With this in mind, we curate customer experience strategies that help you not only uncover the ‘what is the experience’ but also understand ‘the why’ behind the customer interactions. By understanding the intent, you can improve experiences, driving greater satisfaction and loyalty.
Towards this end we provide omnichannel research solutions anchored in ethnography, qualitative research, quantitative stakeholder research, mystery shopping and usability research to help our clients curate desired outcomes. To process the data we use established frameworks from anthropology, psychology and sociology. We also use high end analytics& modelling; and AI & Machine learning for text, audio and video analytics.