Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
India Office: 880,
Adarsh Nagar,
Jogesheri West,
Mumbai,
400053
Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
India Office: 880,
Adarsh Nagar,
Jogesheri West,
Mumbai,
400053

Brand Essence Research

Home > Brand Essence Research

Brand Essence Strategy

We listen. We understand. We deliver.
Brand essence is the heart and soul of the brand. It is an intangible attribute that separates your brand from your competition’s brand by your audience. It is emotional and based on feelings.
While researching the brand essence, we get an insight into the complete brand picture which divulges the values and motivations compelling the target audience, to explore the dynamics of the category, and use your brand.
We map the needs, category and brand landscape with a variety of proven measurement protocols, to give you actionable insights.

Our Musings

Closeup #FreeToLove Movement

Facial Coding (FACS)

Illustration

Our Work

Illustration

Design Thinking Lego Workshop

Illustration

Communication Effectiveness

Illustration

Pricing Strategy

Illustration

Consumer Segmentation and Need Mapping

Illustration

Addressing Diversification Bias

Illustration

Inventory Optimization