Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
+65 6808 8760
India Office: 880,Adarsh Nagar,   Jogesheri West, Mumbai,400053
Head Office Singapore: 31 Rochester Drive,Level 24,Singapore,138637
+65 6808 8760
India Office: 880,Adarsh Nagar,   Jogesheri West, Mumbai,400053

Our Musings

Musings inspired by the world of consumers

Heading photo

Facial Coding (FACS)

The Facial Action Coding System (FACS) is a tool, which has been globally recognized for accurate measurement of complete gamut of facial expressions. Swedish anatomist Carl-Herman Hjortsjo had originally developed the system and later psychologists Paul Ekman and Wallace V.…

Heading photo

Eye Tracking (TOBII)

“Where words are restrained, the eyes often talk a great deal” – Samuel Richardson Eyesight is the most advanced senses we have. Vision is a reflection of our understanding of the exterior world. How we shift our gaze from one…

Heading photo

Spooked By Spock: Demystifying The Science Of Behaviour

Spooked By Spock: Demystifying The Science Of Behaviour Humans are not Spock. Much as traditional economists would like to have otherwise, the reality is humans are not rational – they are emotional and have biases, leading to imperfect decision making.…

Heading photo

It is all Play! – Exploring the Power of Lego Serious Play

Spooked By Spock: Demystifying The Science Of Behaviour Humans are not Spock. Much as traditional economists would like to have otherwise, the reality is humans are not rational – they are emotional and have biases, leading to imperfect decision making.…

Heading photo

How to Build a Luxury Brand

How to build a luxury brand Source: Warc Best Practice, March 2017 Downloaded from WARC This paper explains how luxury brands need to adapt to an evolving market comprising digital opportunities, millennial shoppers, the concept of “affordable” luxury and the…

Heading photo

Visibility & Focus

Visibility & Focus – Market Research Goals for 2017 This article and expertise were originally published on Forbes. Visibility is one aspect of marketing that won’t change — regardless of the year. Marketing before and after a digital transformation revolves around…

Heading photo

Trends in Music

We have done an in dept analysis on the trends in Music and had produced an in depth report on it.

You can download the report by clicking down below

Heading photo

Why Are We Talking About New Paradigms in Market Research?

Traditions in market research are brief and often taken down by advancements in technology and technique. The balance between man and machine is crucial to handling endless streams of data.

Heading photo

4 Trends to Ride the Imminent Grocery Disruption

Until relatively recently, the grocery sector has remained sheltered from the forces of e-commerce for a couple of reasons: Most shoppers still prefer to choose their own food, and few grocers have had the financial capacity to invest in the highly efficient, large-scale cold chains required to make home deliveries at a profit.

Heading photo

Incredible Artificial Intelligence Pioneers Everyone Should Know About

Every year, the World Economic Forum reports on technology pioneers from around the world. As you might expect, this year, many companies use artificial intelligence (AI) and machine learning at the core of their business to deliver innovative products and service offerings. Anyone interested in AI should know about these pioneering businesses

Heading photo

The widening world of Mobile Ethnography

Your lens or their lens: The widening world of Mobile Ethnography In a world of “selfies” mobile ethnography taps exactly into that: selfies, but for research; especially for market research. Mobile ethnography is derived from two words – mobile and…

Heading photo

Brand Culture’ – Your Magic Potion For Marketplace Success

‘Brand Culture’ – Your Magic Potion For Marketplace Success “People don’t buy what you do, they buy why you do it” Simon Sinek We live in a real-time world where news/events and happenings from across the world are serving for…

Heading photo

Contemporary Youth Culture in India as seen through a Semiotic Lens

February 2018 All Rights Reserved Youth is a life stage and a cohort of immense interest to everyone – to the youth themselves, to marketers who hope to catch them young in favour of their brands, to educationists who see…

Shopper Research Using Eye Tracking (TOBII) Glasses

Text element

Heading photo

Unfiltered Communications

Increasing Importance of Authenticity in Today’s Connected World! By the idstats team. In today’s world, given the rhetoric around #fakenews abounds, the need for ‘authentic’ and ‘genuine’ communication by brands is becoming increasingly critical. With leading brands using social media…

Heading photo

Standing Apart In The Rain forest

Helping your brand stand out on the shop shelf by using eye tracking Given the visual clutter common across the retail stores globally, most brands struggle to really stand out from competitors and to be noticed at the first point of…

Heading photo

A DOT AND A HAT!

How can cultural understanding be used to create iconic brands and communication? By the idstats team. All credit of the image belongs to Hut Weber. What is that you see below in this print ad from Hut Weber (German hat…

Heading photo

THE MATH BEHIND LOSING AND WINNING

THE MATH BEHIND LOSING AND WINNING Exploring how loss aversion bias can be leveraged in an attention deficit world BEHAVIOURAL ECONOMICS PRIMER. In sports, the pleasure of winning is less than the pain of losing. Winning is great. You get…

Heading photo

Trends in Market Research

Imagine if you could significantly speed up the market research process, ensure more accurate insights, and drive efficiency across every step. Now, imagine being able to do that without even thinking about it or having to get your hands dirty.
Thankfully, with the right tools and an investment, there are a new growing trend in market research industry that’s leading to a more fast and automated generation of results in far lesser time.

Heading photo

GDPR: 160,000 data breaches reported already, so expect the big fines to follow

Over 160,000 data-breach notifications have been made to authorities in the 18 months since Europe's new digital privacy regulation came into force, and the number of breaches and other security incidents being reported is on the rise.

Analysis by law firm DLA Piper found that after the General Data Protection Regulation (GDPR) came into force on 25 May 2018, the first eight months saw an average of 247 breach notifications per day. In the time since, that has risen to an average of 278 notifications a day.

Heading photo

6 Growing Industries to Watch in 2020

As one decade draws to a close, predicting what’s to come in the next can be challenging. While the US-China trade war continues to sow uncertainty in global markets, there are signs an end may be in sight. Though earlier this year brought warnings of a recession, economists now say the US is likely to avoid one.

In other words, the news of the day may not be the best indicator for the trends of the year, which can lead to hasty decision-making and missed opportunity.

Heading photo

Training’s Renewed Role in a Rapidly Changing World

Admittedly, summer doesn’t technically start until June 20th in the Northern Hemisphere, but usually as we enter this season, there’s an anticipatory sense of fun and cheerfulness as we look forward to sunshine, pool or beach time, backyard parties, vacations, and the like.

Heading photo

What is the difference between qualitative versus quantitative research?

Qualitative and quantitative research are often presented as two fundamentally different paradigms through which social research is undertaken. Each of these paradigms is associated with a distinct set of assumptions, theoretical approaches and methods making both distinct from the other.

Heading photo

What is the difference between artificial intelligence and machine learning?

Artificial Intelligence refers to the use of computers to mimic human intelligence using logic, decision trees or machine or deep learning. The computer is doing something intelligent, so it’s exhibiting intelligence that is artificial.

Closeup #FreeToLove Movement

Text element

Heading photo

Can social anxiety be used as a predictor of citizen response?

Across the three markets researched; overall anxiety exhibited was the highest in Singapore, followed by India and least by Italy – as evidenced by the number and depth of the search. 
Download the report from down below

Heading photo

The Cake Method A Proprietary Hybrid Conjoint Approach

A White Paper by Macro Consulting Inc.

Heading photo

Qualitative vs Quantitative Research

A White Paper by Macro Consulting Inc.

Heading photo

Linking Brand Essence And Growth

The key to a successful repositioning program is clear thinking about the nature of your brand essence. Many companies skip the brand introspection, purpose, values and philosophy step. Instead they go straight to product line planning and marketing tactics.

The reality is if you haven’t thought deeply about your brand purpose and values and how these might be used to forge stronger bonds with consumers then your still doing planning but it is not really strategic planning in a brand sense.

Heading photo

How can Social Media Analytics be a Powerful Tool for Market Research?

From big organisations to the startups, social media is a great platform to understand consumer choices, sentiments and intentions in real-time. It allows you to know the customer base on a more personal and emotional level. This way, it helps them to improve or redirect their marketing efforts.

Heading photo

An Insight to Data Mining

n today’s world of vigorous competition, it has been observed that the development of Information Technology and Automation in past few years has raised the capacity of companies to generate and collect a large amount of data. They have Database Management System (DBMS) to store a large amount of organizational data. But storing a large amount of data is not enough for company’s success, extracting value from that database is equally important. Deriving real value from previously stored data is crucial for company’s growth and this can be achieved with data mining. Data mining in DBMS (Database Management System) is used as a support system to facilitate effective functioning of the organization.

Heading photo

Brand Essence – 9 ways to have a strong brand essence

Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with the trademark, logo or the name of the company. It is actually a collection of thoughts and feelings about the experiences when getting in touch with the product or service.

Heading photo

Five Trends Shaping The Future Of Customer Experience In 2020

For the last five years I’ve written predictions for the future of customer experience. There is no doubt in my mind that the discipline of customer experience has exploded since 2014 when I started this column for Forbes. It’s amazing to see the evolution of trends and technology from my predictions. In 2015 I wrote about the multi-channel customer. In 2016, I predicted the growth of the Internet of Things and video for customer service. 2017 was all about data and machine learning, 2018 showcased personalization and the CEO owning customer experience and last year I predicted the growth of digital transformation. Clearly, things are always changing and evolving, and it’s up to us to keep up.....