According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by subconscious mental processes. With the quantum implosion of brand messaging that a consumer receives, it has become imperative for marketers to capture subconscious and unbiased data to help craft business strategy.
Eye tracking lets you see how consumers react to different marketing messages and understand their cognitive engagement, in real time. It is one of the most effective techniques available to objectively measure consumers’ attention and spontaneous responses to marketing and communication messaging.
Mobile In-moment Stream™
Traditional ethnography (understanding the social leverage by spending specific time with the target) has its own limitations. We at idstats blend it with modern data collection techniques.
This helps one understand the-in-the-moment behaviour of the consumer using mobile ethnography or mobile based quantitative data collection techniques. This can be used for a product, consumer or shopper research.
Cultural dynamics of the society define brand and product usage. At idstats we use traditional or self-ethnography research to understand your consumer in their natural setting. These immersions can be used for understanding the consumer and to drive innovation.
Online Qualitative & Quantitative Surveys
While innovations are a part of the market research industry, we at idstats believe traditional research techniques are here to stay. Hence, we offer traditional research techniques using new-age technologies. We connect with consumers through web-based solutions to get quality research findings. We work with some of the world’s largest panels to source our samples.
Value Added Analytics
Leverage business analytics to drive data led decision making. Special areas of expertise include retail analytics and data modelling. We also offer data visualization dashboards.
Facial coding is the process of measuring human emotions through facial expressions.
This helps to capture in-the-moment thoughts of the sub-conscious mind.
The findings leverage the power of implicit research to understand consumer response to dynamic stimuli. This can be used for evaluating and optimising communications, music etc.
Online communities offer an edge over traditional research. They provide faster insights at low cost. It is a platform that can provide qualitative & statistical data as well.
It provides a window into consumers’ lives and leverage the power of co-creation using digital communities. Our platform is device-agnostic and can be accessed via mobile and the internet. These communities can be used for understanding the consumer and to drive innovation.
The idStory framework is anchored on the Lego Serious Play approach and can be used to craft winning brand narratives and to drive innovation. This platform is also used to leverage stakeholder’s engagement, brainstorming sessions.
Cultural and Design Semiotics
Each of us subconsciously decodes the culturally relevant signs and symbols around us and in the communication or design that we engage with to make sense of the world around us.
At idstats, we help you understand the cultural landscape and the prevalent category codes as also assimilate underlying category trends. Cultural Semiotics thus helps you develop superior communication.
We also help you understand human and product interfaces and the category/ product codes inherent in them. Design Semiotics thus helps you evolve superior products and user interfaces.