Market research is critical for determining the best practices for engaging your target audience, understanding the ever-changing parameters of a dynamic market, and investing in the future with confidence.
We’re at the forefront of the fraternity with the latest research methods and technologies. We understand technology. And embrace it. Since our inception, we use it to unearth new insights into human behaviour and align business goals. Be it traditional market research, social media analytics or creating and engaging with communities or undertaking eye tracking, emotion mapping or digital ethnography, we have pioneered the convergence of technology and research in Singapore and Asia.
We raise the bar: We deliver inspiring insights, focusing on strategic decisions inspired by human behaviour and tailored to our clients’ unique needs. With clients ranging from multinational corporations to government statutory boards and SMEs in the insurance, FMCG, hospitality, travel and tourism, luxury, media and manufacturing sectors, we have the knowledge and capability to exceed our clients’ expectations – no matter how high they are.
We are people focused: Our frameworks acknowledge and embrace the inherent biases and distortions that characterize human judgement and decision making. Thus, our frameworks are founded on the principles of psychology, sociology and behavioural economics.
Considered Method Design: We’re purpose driven. And passionate about research. When we craft a methodology, we blend the traditional with the new, to provide solutions that address the business challenge.
Incisive Analysis: We’re meticulous yet focused. You can trust that we’ve dissected the data to deliver only the most meaningful findings to drive business growth.
Get it done attitude: We’re agile. And adaptable. Our years of global and SME experience enable productive collaborations, so we always take your business realities into consideration.
We believe in the power of partnerships: At idstats, we believe that it’s our people who make us different. One and all, we have a deep appreciation for the synergistic power of partnerships – with our clients and a global network of partners – to catalyse greater understanding of people, societies and communities. Some of our leading partners include SSI, Toluna, QPA etc.