We provide a range of robust qualitative and quantitative frameworks that are based on an intersection of explicit and implicit.
Our range of solutions extends across the following areas:
- Consumer immersion: Understand consumers as people first and then as consumers
- Category landscape mapping and driver analysis
- Mapping brand stature and equity through standardised frameworks that seek to map the overall health and equity of our client’s brand in the context of key mind, behaviour and disposition metrics.
- Sensory research
- Concept and product research
- Communication development and pre-testing
- Post campaign research
- Data mining and analytics solutions