Anila is guided and inspired by the challenge that consumer needs and expectations are driven by an ever dynamic tapestry of context – cultural, economic and social. The joy that comes with successfully marrying consumer brands in this fluid context gives her energy, which has fuelled her 20-year journey in consumer and brand research. As part of the journey, Anila has worked with global and regional brands trying to meet the needs of consumers across the globe, with a deeper connect with Asian consumers across APAC.
Anila is also a part of the Market Research Society of Singapore committee; and is passionate about contributing to instituting and upholding the highest market research quality standards in Singapore. Anila is also a certified Lego Serious Play facilitator and commercial semiotician. She has authored and presented award-winning papers at many national and international forums.