Human behaviour is rarely rational. Bias and impulse are inherent to humans. We thus seek to provide a fresh approach to today’s marketing and insight challenges; blending behavioural science-inspired techniques with qualitative and quantitative methods. We challenge ourselves to find new ways to unlock behavioural insight and drive action.
Hence, at idstats, we deliver custom research solutions to provide an optimal outcome that addresses the existing business challenge. We probe the human subconscious(the id) – to understand the nuances and triggers that drive people to behave the way we do. We do this by blending traditional research methodologies with new age techniques integrating innovative technology.
We have partnered with clients across size and sectors and delivered results across several categories including consumer goods, media, education, hospitality & leisure, telecom, automobile, and finance.