Eye tracking lets you see how consumers react to different marketing messages and understand their cognitive engagement, in real time. It is one of the most effective techniques available to objectively measure consumers’ attention and spontaneous responses to marketing and communication messaging.
Mobile In-moment Stream™
This helps one understand the-in-the-moment behaviour of the consumer using mobile ethnography or mobile based quantitative data collection techniques. This can be used for a product, consumer or shopper research.
Online Qualitative & Quantitative Surveys
Value Added Analytics
This helps to capture in-the-moment thoughts of the sub-conscious mind.
The findings leverage the power of implicit research to understand consumer response to dynamic stimuli. This can be used for evaluating and optimising communications, music etc.
It provides a window into consumers’ lives and leverage the power of co-creation using digital communities. Our platform is device-agnostic and can be accessed via mobile and the internet. These communities can be used for understanding the consumer and to drive innovation.
Cultural and Design Semiotics
At idstats, we help you understand the cultural landscape and the prevalent category codes as also assimilate underlying category trends. Cultural Semiotics thus helps you develop superior communication.
We also help you understand human and product interfaces and the category/ product codes inherent in them. Design Semiotics thus helps you evolve superior products and user interfaces.