We provide fresh approaches to business challenges; blending Behavioural Science-inspired techniques with explicit and implicit methods. We challenge ourselves to find new ways to unlock behavioural insights and drive action.
At idstats, we don’t just gather facts and figures. Beyond data, our aim in all we do – from research to insights to ideation – is driven by one aspiration – to illuminate, inspire and ignite the next level of growth for our clients and the brands they build.
The strength of the company lies in our ability to offer specialised quality services across two areas of practice i.e. Behaviour Research and Data Mining & Analytics.
Behaviour Research Solutions:
At idstats, we specialise in providing powerful ways to deepen our understanding of the subconscious drivers of consumer behaviour.
Informed by the context – individual, social and environmental – we carefully design customised cutting-edge solutions that are anchored in biometrics (eye tracking and facial coding), semiotics, and traditional research methods including qualitative and quantitative research to:
- Highlight the context, informing where, when and how to look for insight
- Provide frameworks and concepts that influence consumer behaviour and inspire action
- Illuminate the decision making process and factors to influence it
- Triggers and barriers to action
- Brand opportunity analysis
- Habit formation – deconstruct how habits are formed and identify how to drive behaviour change
We use face-to-face, online (panel and community-based approaches) and mobile data collection techniques to offer:
- Qualitative immersions and ethnography (traditional and online/ mobile ethnography)
- Strategic category and brand research solutions
- Innovation research solutions
- Sensory research solutions
- Usability and stakeholder research solutions
- Social media research solutions
- Crafting brand story workshops (using semiotic frameworks and Lego Serious Play and other approaches)